About

About


Nu-Nomad is a company producing co-created bags – that is, you design the bag and we handcraft it for you!
We first fell in love with the idea of customized bags in 2010, when the company was still based in Rome, Italy.

Since then, Nu-Nomad has moved to Göteborg, Sweden but has kept co-creation at the core of its mission.
We like to keep our bags´style simple and casual. Our fabrics are chosen among high quality canvas and cottons, that you can mix and match to create your own style. 
We promote customization as a shopping experience and we try to keep informed about trends - follow our blog to read latest news and get tips on co-created items!
Each bag is produced as a unique product from start to end, handmade only for you. 
You can design your bag by using our "Design your bag" tool.
And if you like the idea of designing your own bag, then Like us on our Facebook Page!


Who is behind Nu-nomad: 
Nu-nomad´s founder - Sofia - is a Japanese-Italian, married to a French-Swede.
Born in Japan, Sofia was raised in Italy and has lived in UK and Sweden.
The company´s name means "New nomad" - a hint to her wandering background.

Though graduated in International Relations, the passion for bags, design and crafting 
took over during the years, so Nu-nomad was founded.
Sofia´s other passions are cooking, coffee, dogs, and – guess? – reading about international political affairs.